In the ever-evolving digital advertising landscape, ad fraud poses a significant threat to advertisers and publishers alike. Advertisers lose billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, companies have created sophisticated detection methods. This article

Unlocking the full potential of your platform revenue requires a keen understanding of user behavior and effective conversion tracking strategies. By utilizing conversion tracking, you gain invaluable data into which efforts are truly driving conversions. This understanding empowers you to adjust your approach, channeling resources towards the tact